Women’s Health App Market Size To Surpass USD 15.16 Bn 2032

The global women’s health app market size reached USD 2.50 billion in 2022 and is projected to hit USD 15.16 billion by 2032 with a CAGR of 19.80% from 2023 to 2032.

Women's Health App Market Size 2023 to 2032

Key Points

North America contributed more than 41% of revenue share in 2022.
Asia-Pacific is estimated to expand at the fastest CAGR from 2023 to 2032.
By Type, the menstrual health segment has held the biggest revenue share of 38% in 2022.
By Type, the fitness & nutrition segment is anticipated to grow at a remarkable CAGR during the projected period.

The rising penetration of internet and increasing adoption of digital devices like laptops, tablets, and smartphones is expected to drive the global women’s health app market. Further, the surging popularity of health apps that provides services regarding diet, nutrition, menopause, weight management, and fitness is boosting the adoption rate among the women population. The rising awareness regarding health, increased disposable income, and rising consumer expenditure on health and wellness is propelling the growth of the women’s health app market.

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The ability of the health app to communicate with the doctors during the treatment of the patient by providing with a record of the patients historic health conditions is a major factor that fosters the demand for the women’s health app. The introduction of various technologies like artificial intelligence in the health apps is anticipated to enhance the services provided by the women health app. The rising population of women is a major factor that may drive the market growth. The women population is much more concerned about their aesthetic looks and hence the demand for the nutrition and fitness and weight management apps is expected to surge among the young women during the forecast period.

The surging usage of smartphones is expected to drive the market growth. The maximum number of internet users use their mobile phones for connecting to the internet. Rising affordability of mobile data and easy availability of smartphones on easy EMI options especially in the developing and underdeveloped economies are expected to provide immense growth opportunities to the market players in the forthcoming years.

The outbreak of the COVID-19 pandemic has boosted the adoption of digital technologies across the globe. The consumers are increasingly opting for various digital services related to health that propelled the adoption of telemedicine among the population. Further, various market players are investing heavily to build strong digital presence and improve their services by introducing technologies like AI, VR and AR. All these factors are estimated to contribute significantly towards the growth of the global women’s health app market.

The rising adoption of digital technologies is changing the face of the traditional business models. Technologies like cloud-based data storage, AI, Big Data, and Blockchain is expected to exponentially drive the market growth.

Lack of regulatory framework regarding the heath apps may hamper the market growth. The health apps are considered safe as these are non-invasive. Further, cybersecurity and data breach are the major challenges that may hinder the growth of the women’s health app market.

Table of Contents

Women’s Health App Market Scope

Report Highlights	Details
Market Size in 2023	USD 2.98 Billion
Market Size by 2032	USD 15.16 Billion
Growth Rate from 2023 to 2032	CAGR of 19.80%
Largest Market	North America
Fastest Growing Market	Asia Pacific
Base Year	2022
Forecast Period	2023 to 2032
Segments Covered	Type, Region

North America dominated the global women’s health app market in 2020. The increased health awareness, increased disposable income, developed IT infrastructure, increased adoption rate of digital technologies, and rising investment by the market players in building strong digital security environment is boosting the demand. Furthermore the presence of huge number of health apps in the economies like US is a major that boosted the market growth in this region.According to NCBI, over 40,000 health apps were available for download on Apple iTunes store in 2013 in US. Factors like increased women employment and women empowerment in the region has played a significant role in the increased expenditure by women population on the health related services in North America.

Asia Pacific is expected to be the fastest-growing market for the women’s health app. The rising government investments in developing a strong IT infrastructure and rapid penetration of digital start-ups in the region is augmenting the women’s health app market growth. Further, the introduction of 5G technologies, availability of cheap data, rapid urbanization, and increased affordability o smartphones is driving the market in this region.

Based on the type, the menstrual health segment dominated the market in 2020. The increased concerns regarding the menstrual health of the women and growing needs for tracking period cycle has boosted the segment’s growth. Moreover, the menstrual cycle tracking apps can indicate various other potential health issue related to the menstrual health of women. These benefits are boosting the demand for the women’s health app across the globe.

Key Companies & Market Share Insights

The market is moderately fragmented with the presence of several local companies. These market players are striving to gain higher market share by adopting strategies, such as investments, partnerships, and acquisitions & mergers. Companies are also spending on the development of improved products. Moreover, they are also focusing on maintaining competitive pricing.
In September 2020, Health & Her Ltd. launched a women health app to enable women user to navigate menopause.
In March 2021, Clue acquired the approval from the FDA for the Clue Birth Control App that can predict ovulation.
The various developmental strategies like acquisition and new product launches with latest and innovative features fosters market growth and offers lucrative growth opportunities to the market players.